White Bright

Subject: Eric K.   

Occupation: Prosthetist
Product: Crest Vivid White Toothpaste with Fluoristat - 85 ml.

Have you ever used a teeth-whitening product?
No.

How would you describe your tooth colour prior to using the product?
Actually fairly white to start.

Before you started using it, did you think you would like using this product?
Yes, Crest is my usual toothpaste.

How easy was the product to use?
It’s toothpaste! Easy!

Did you notice any results?
Kinda, maybe…not much. I’d have to match it up to a colour swatch from Home Depot to see if there was any shift.

How long did it take to notice any results? More towards the end of the study period. I think if I had a few more days there would be a little more change.

Were your results what you were hoping for?
There was a minor shift in whitening. I guess any little shift to whiter is good right, no matter how little. But it wasn’t atomic, glow-in-the-dark
light white.

Would you use this product again?
I guess. If I was having a lot of pictures taken
I’d try it again.

Would you use any teeth whitener again?
If crazy white teeth were a priority to me, I’d probably try strips or professional whitening.

Subject: Adam P.   

Occupation: Digital Operations Co-ordinator
Product: Scope White Mouthwash - 473 ml.

Have you ever used a teeth-whitening product?
Yeah, Crest Whitestrips. You know the kind that stick to your fingers and peroxides them.

Before you started using it, did you think you would like using this product?
Sort of-the bottle was white with a fancy label picturing green-coloured mouthwash splashing on it. Yet, when I opened the bottle the mouthwash was clear!

What time of day did you use your whitener?
Groggy mornings and hazy nights.

How did the product taste?
Awful, like they ground up whitening strips into a liquid pulp and bottled it.

Did you notice any results?
Not really, if anything it kept the coffee stains at bay.

How long did it take to notice any results?
For a brighter and whiter smile?  I’m still waiting.

Were your results what you were hoping for?
I was skeptical from the get go. It said to rinse for 60 seconds but Whitestrips tell you to keep them on for fifteen minutes! How strong is this mouthwash?! Whitestrips say to avoid the gums but the mouthwash coats your entire mouth! I didn’t want whiter gums and cheeks!

Any feedback on your pearly whites?
My wife said she noticed a difference. I didn’t, but I think wives have to say nice things in cases like these.

Would you use this product again?
No, my breath was not freshened and didn’t last compared to other mouthwashes. Besides, how are you supposed to clean the front of your teeth with mouthwash? Try it, I looked like a drooling buffoon and ruined my shirt.

Would you use any teeth whitener again? 
No, nothing beats a good cleaning from the dentist. 
I suppose it doesn’t hurt to “think” a product is doing good things for you, though.


Subject: Andrew W.   

Occupation: Marketing and Communications Manager
Product: Listerine Whitening Quick Dissolving Strips - 56 strips

Have you ever used a teeth-whitener?
Does getting my mouth washed out with Zest count? If not, then I’m a whitening virgin.

How easy was it to use?
Just peel and stick. All those years collecting hockey stickers as a kid came in real handy. If they could now only make Gretzky rookie whitening strips.

How did it make your teeth feel?
Like I was wearing a mouthguard made of Scotch tape.

Did you notice any results?
They seemed to whiten up my teeth a bit actually. It sure beats the whiteout bottle I was using before.

How long did it take to notice any results?
About a week, around the same time I started questioning what I was doing.

Were your results what you had expected?
I had no faith at the beginning, but was pleasantly surprised. I was happy that my teeth didn’t dissolve which was an added bonus.

Any feedback on your pearly whites?
My mom said, “You’re starting to look just like George Hamilton.” I couldn’t have asked for anything better. Come to think of it, I have been getting more than average amount of looks from the over-50 crowd.

Would you use any whitener again?
I probably would at some point, but keep in mind, this is coming from the same guy that said Crystal Pepsi would last forever.